Social Media Marketing

Here is a collection of projects I have worked on throughout college involving social media content creation and marketing. Social Media is an outlet that acts as a playground for my creative brain to have fun and engage with others. So without further ado….

Marketing Director of UNC Chi Omega (2023)

Sorority girl Lyndsey loading….

Instagram Content Creation

This series of posts introducing the new Chi Omega Executive Team is one I am the most proud of because it let me play with quirky typography and design. I remember this series sparking my interest in exploring more in graphic design.

Created/re-vamped the series #ChiOmegaMonday where members share their personal Chi O stories. Designed to drive up Instagram engagement with individual members.

Developed a new Instagram story series called “Summer Chi O Catch Up” where members ‘took over’ the Instagram to show what they were doing in the summer. Goal was to keep engagement even outside of the school year.

Increased content referencing study abroad students in Chi Omega and their extracurriculars in order to showcase our members’ lives outside of the sorority and drive engagement from students outside of Greek life.

Recruitment Video Creation (2024)

Just like the other video, this video was also created for recruitment round three in order to showcase our sisterhood as a chapter.

This video was created right after our Bid Day with videos collected from members as well as ones I took myself. I created this also for our socials.

I created this video for the first round of recruitment for Chi Omega’s socials and to be viewed during the recruitment round itself.

Insights

Sutton’s Drugstore Social Media Coordinator (August 2024-Present)

Sutton’s Drugstore is an iconic old-school Chapel Hill diner that has been serving hungry Tar Heels since 1923. Part of its brand is its history, especially its involvement with UNC athletes.

Insights

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